“Sticker Shock” Prevents DUIs


Thirty years after being a DUI victim herself, Lesley Ledbetter made it her mission to warn others about the dangers of driving drunk.

On November 8th, 1980, Ledbetter and her father collided with a drunk driver who had veered into oncoming traffic. Both Ledbetter and her father almost died. She was only 3 years old.

“After the accident, I was in a coma for two weeks,” she said. “I came out of it with a traumatic brain injury and it has affected my motor skills on my right side. I was scalped on the right side my head. I had to learn how to walk and talk and do basic everyday functions again.”

Since, Ledbetter has become a coordinator for Mothers Against Drunk Driving and Students Against Destructive Decisions (SADD).

Her recent efforts to prevent drunk driving involved teaming up with the Otero County DWI (New Mexico’s acronym for driving while intoxicated) program, Otero County Teen Court and some local youth to place informative stickers on alcoholic beverages. The stickers were placed on alcoholic beverages at local Wal-Mart and Lowe’s Pay & Save (a supermarket chain primarily in Texas and New Mexico).

“We call it the ‘Sticker Shock’ campaign, said Ledbetter. “The stickers are bright and have warnings about the penalties of providing alcohol to minors.”

The campaign was started to help minors grow into adults who made responsible decisions, especially about the dangers of driving drunk.

Teen Court coordinator Joy Arana said of the stickers, “It’s our intent this holiday season that customers will see the stickers and be reminded of the law, become aware of the law, or think twice about violating the law.”

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