It wasn’t the alcohol that made the patrons of a local Los Angeles bar see things that they didn’t expect to see in the mirror of the bar’s restroom.
Instead of a reflection, bar goers were surprised to come face to face with a video of Kris Caudilla. Caudilla, fully clad in a prison jumpsuit, first introduced himself to the surprised bar goers and explained that he was speaking to them from prison. Caudilla went on to explain that in 2010 he was driving home drunk after a night of drinking with friends when his vehicle collided head-on with the vehicle of St. Johns County, Florida, Deputy James Anderson Jr.
Unbeknownst to the bar goers, the clips of Caudilla were prerecorded due to prison regulations. The bar goers, however, interacted with Caudilla as though they were speaking to him live.
The encounter between the bar goers and Caudilla was filmed and broadcasted as a public service announcement created by Y&R Miami Bravo advertising agency on behalf of We Save Lives, a highway safety nonprofit organization led by Candace Lightner, the founder of Mothers Against Drunk Driving (MADD).
"I made the choice to drink. I made the choice to get in the car," Caudilla told the bar goers after explaining to them that he is serving a 15-year sentence for DUI manslaughter. "You don’t have to make that choice."
The public service announcement has been viewed on social media sites more than 35 million times since it was published on April 8th. According a spokeswoman for We Save Lives, the public service announcement has been viewed over 75 million times across 75 different countries.
Footage from the public service announcement can be found on the We Save Lives website here: